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Hold Hands Even When You Can’t: A Mom’s Guide for Improving Crosswalk Safety

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Hold Hands Even When You Can’t: A Mom’s Guide for Improving Crosswalk Safety
Issue Time:2018-06-12

Hold Hands Even When You Can’t: A Mom’s Guide for Improving Crosswalk Safety

When a woman becomes a mother an immediate change happens. Call it human nature or a permanent act of selflessness, but a mother’s needs, wants and life endeavors become secondary to those of their child.
To a mother, the safety and well-being of their child is always top-of-mind.  Mothers will never yield in the relentless pursuit of protecting their child in every walk of life – including to-and-from school.
But in today’s society, as moms are being pulled in every direction, they can’t always hold their child’s hand - and when they can’t, they're reliant on their communities to ensure their child's safety.
Early estimates show pedestrian deaths have spiked 10 percent in 2015, the largest year-to-year increase on record, according to a recent statement released by the Governors Highway Safety Association.
The good news is this doesn’t have to remain the status quo. In fact, it's all preventable with the right education and technology. So, let us guide you through a simple approach on how to improve crosswalk safety in your community.

Improve Education
Expanding education whether in the classroom or the home, will teach children how to properly cross the road when an adult isn’t present. Here are some important crosswalk rules children should learn:
Never cross the road between parked cars, always cross at the corners and crosswalks.
Always stop at the corner before stepping onto the road, this gives drivers the opportunity to see and react.
Listen for traffic before crossing the road - then look left, look right and look left once more to make sure it’s safe to cross.
When a driver does stop and gives the okay to cross in front of their car, be sure to look for oncoming traffic traveling the opposite direction. Remember, even though one driver stopped, others may not.Radar Feedback Signs
It’s important for parents to teach proper crosswalk safety every time they cross the road with their child. However, even if each child follows these crosswalk guidelines, their safety still remains in the hands of drivers.

Focus on Speed
Oftentimes speed is the difference between life and death when a pedestrian is struck by a vehicle. That’s why school zones have posted school zone speed limit signs on main roads.
However, school officials are finding that over time static school zone speed limit signs are continually being ignored by careless drivers, and are turning to radar feedback signs to slow drivers down.
According to a study conducted by the University of Ohio, radar feedback signs often achieved their objective of reducing traffic speeds when displayed in school and work zones. If speeding is a constant issue in your community, radar feedback signs may be an option to discuss with your local school board or city council.

Increase Crosswalk Visibility
When driving through an unfamiliar area, crosswalk intersections remain low priorities for drivers who are navigating their way to a new destination.
Installing in-pavement LED markers at high risk crosswalk intersections grab the much-needed attention of drivers who aren't aware of an approaching pedestrian crossing. This technology flashes bright LED lights embedded in the pavement outlining the crosswalk, and are directly in the driver's line-of-sight. 
The system automatically activates when a pedestrian starts walking in the crosswalk — perfect for when children bolt on to the road without looking.

Alert Everyone
There is always that one crosswalk in every community that causes concerns for parents - you know the one! These are the crosswalks that usually require a crossing guard before and after school to ensure the safety of each child. But the safety concern doesn't go away when the crossing guard punches out for the day.
It's dangerous crosswalk intersections like these that require a Rectangular Rapid Flash Beacon System (RRFB).
Federally proven to increase yielding by more than 80 percent at dangerous intersections, the RRFB system automatically activates when a pedestrian is using the crosswalk and flashes bright LED lights in a similar pattern to that of a police beacon.
When crosswalk education and awareness isn't enough to ensure the safety of children in your community, concerned parents need to have difficult discusses with local government officials about what technologies are potential solutions.